Resume
Michelle Reardon
Senior Social Media Strategist & Digital Marketing Specialist
With over a decade of experience, I combine creativity and strategy to craft digital campaigns that captivate and deliver results. As a Senior Social Media Strategist, I’ve led award-winning initiatives, grown communities to millions, and worked with brands like UCLA, Special Olympics, and Kahoot! to achieve measurable success.
I thrive at the crossroads of data and creativity, bringing bold ideas and innovative solutions to every project. Explore my case studies and career highlights to see how I’ve turned vision into impact.
Awards and Recognitions
  • CASE Circle of Excellence Award: Recognized for an innovative COVID-19 Communications Campaign.
  • Gold Titan Business Award: Awarded for UCLA’s "Return to Campus" initiative, showcasing exceptional leadership in university communications.
  • Culture of Collaboration Award (2x): Recognized by UCLA Strategic Communications in 2021 and 2022 for embracing experimentation, innovation, and embodying values of action and collaboration.
  • Steering Committee Member: UC Social Media Conference, enhancing social media strategies within the healthcare sector.
  • Panelist: Social Media Club Los Angeles, discussing the impact of digital marketing on educational institutions.
Experience
Resume
Senior Social Media Manager & Digital Strategist
Zolay Digital Marketing Agency, Remote | June 2023 – Present
As a senior leader at Zolay Digital Marketing Agency, I create and execute strategies for both paid and organic campaigns, serving B2B and B2C companies. I drive full-stack digital media services, including social media management, content creation, analytics, and strategy, for clients such as The Special Olympics and Kahoot.
  • Established paid social media services at Zolay, expanding the agency’s offerings and driving measurable results for clients, including managing Meta and Google Ads campaigns for Special Olympics Northern California that delivered over 28,000 clicks and 1.7 million impressions.
  • Oversee and manage the community engagement team for the international brand Kahoot!, with a following of over half a million, leading meetings, coordinating tasks, and implementing governance processes for receiving, reporting, and replying to comments, resulting in a 30% improvement in response time and enhanced audience satisfaction.
  • Analyze and presented quarterly analytics reports for a healthcare client, providing strategic guidance that drove a 14.6% increase in audience size, a 27.4% rise in impressions, and a 129.5% boost in net growth through optimized content and engagement strategies.
University of California, Los Angeles (UCLA) Strategic Communications
Los Angeles, CA | Oct 2015 – July 2023
The UCLA Strategic Communications Department manages news releases, social media, campus publications, video content, digital campaigns, and media outreach to represent the university and its community. Promoted to Senior Social Media Manager in 2018 after excelling in strategy development, audience growth, and campaign execution.
Senior Social Media Manager & Digital Strategist (July 2018 – June 2023)
  • Led content creation and team management for UCLA’s award-winning COVID-19 social media campaign (July 2020 – December 2021), ensuring cohesive messaging by collaborating with stakeholders across campus. Oversaw 489 posts, generating 11 million impressions and 1 million organic engagements, while delivering critical updates, inspiring stories, and fostering a sense of community throughout the pandemic.
  • Managed the social media and on-the-ground team for First Thursdays, a monthly UCLA event series revitalizing Westwood Village and attracting 50,000+ attendees in two years. Collaborated with UCLA’s experiential team and an event agency to establish on-site social media activations and streamline coordination, resulting in a 75% increase in online RSVPs and enhanced event visibility.
  • Launched and developed the content strategy for UCLA’s TikTok account, which grew to become the most-followed TikTok account in the UC system, driving significant engagement and increasing UCLA’s digital presence.
Social Media Manager (Oct 2015 - July 2018)
  • Managed UCLA’s social media presence, engaging a collective audience of over 4 million. Collaborated with Strategic Communications and campus partners to create, publish, and monitor daily content, ensuring alignment with brand messaging. Assisted analytics leads in performance tracking and reporting to optimize strategies.
  • Collaborated with copywriters and designers, advising on website updates while creating the posting schedule, managing engagement, and overseeing a team collecting user-generated content for yearly campaigns like Bruin Day and Decision Day. These efforts consistently contributed to UCLA trending nationwide on Twitter with the hashtag #UCLAbound on Decision Day, reinforcing its status as the most-applied-to university in the country.
  • Assisted in expanding UCLA’s social media team from a team of two to six, including establishing a student brand ambassador program. Played a key role in the hiring process by reviewing resumes, conducting interviews, and onboarding new team members.
Digital Communications Consultant
The New School of Lancaster | Lancaster, PA | May 2014 – October 2015
A Montessori school needed help transitioning from traditional to digital communication between parents and teachers. I developed a digital governance system, trained teachers on using emails and blogs, captured content, and updated the website, improving overall communication and engagement.
  • Developed and implemented a governance system for transitioning from non-digital to digital communication, resulting in a 50% reduction in time spent on communication with parents and improved accessibility to school updates.
  • Trained teachers on using blogs to share classroom activities and updates, increasing parent engagement by 30% through consistent and transparent communication.
  • Captured content, updated the website, and wrote press releases for local events, leading to a 20% increase in community event attendance and enhancing the school’s online presence.
Experiential Marketing Specialist
Anheuser-Busch | Philadelphia, PA | Aug 2010 - May 2014
I managed promotional efforts for Anheuser-Busch at various venues, coordinating experiential campaigns and capturing content to drive brand awareness and loyalty. This role ran within the same time frame as my university studies, offering hands-on experience that complimented my communications coursework.
  • Managed promotional efforts at venues and establishments, driving brand awareness and consumer engagement with over 10,000 individuals, increasing product visibility and interaction.
  • Coordinated experiential marketing campaigns, creating direct consumer interactions that fostered brand loyalty and delivered actionable feedback.
  • Captured content and reported on event success, documenting key engagement metrics and insights, ensuring alignment with Anheuser-Busch's marketing goals.
Education
Temple University | Philadelphia, PA | 2010-2014
Bachelor's in Communications
I earned a Bachelor's in Communications from Temple University, where I focused on the principles and practices of effective messaging, audience engagement, and media relations. The program emphasized the importance of clear and impactful communication across various platforms, preparing me to develop strategies that resonate with diverse audiences. Through coursework and hands-on experiences, I honed my skills in crafting compelling narratives, analyzing audience behavior, and adapting messages to meet organizational goals. This education provided a comprehensive foundation in the art and science of communication, equipping me to navigate the complexities of the modern media landscape effectively.
Work Examples
Strategic Digital Campaign Leadership
During the COVID-19 pandemic, from July 2020 through December 2021, I led UCLA’s social media efforts to share factual, engaging, and empathetic content that informed, inspired, and united a diverse digital audience. Spearheading this award-winning campaign, I crafted a strategic approach to disseminate critical updates and uplifting stories across multiple platforms, reaching students, staff, alumni, and the broader community.
Objective: Use social media to deliver critical COVID-19 updates, share inspiring stories, and foster community engagement.
Strategic Vision
  • Provide actionable information on testing, symptom monitoring, and vaccine verification for students.
  • Elevate UCLA’s contributions to COVID-19 science and innovation.
  • Create empathetic, engaging content during a time of crisis and uncertainty.
Content Strategy
  • Content Development:
  • Created posts highlighting UCLA’s innovations in COVID-19 testing (SwabSeq) and vaccine research.
  • Developed empathetic storytelling content, such as celebrating healthcare workers and sharing community resilience stories.
  • Produced TikTok content targeting students, incorporating trending music and peer-to-peer messaging.
  • Key Campaigns and Initiatives:
  • Bruin for Bruin Campaign: Encouraged artistic expressions of solidarity while reinforcing COVID-19 protocols.
  • Instagram Stories Highlights: Consolidated critical resources into accessible story formats for easy sharing.
  • Retro Creative for Vaccines: Promoted vaccine uptake through nostalgic and visually engaging designs.
Change Management and Implementation
  • Team Management: Directed a team of social media coordinators and student workers, ensuring timely execution of content.
  • Proactive Messaging: Coordinated same-day turnarounds for critical updates to establish UCLA’s social channels as a trusted information source.
  • Cross-Platform Optimization: Tailored content to platform-specific audiences, such as using TikTok to engage students and LinkedIn to reach alumni and professionals.
  • Data-Driven Strategy: Collaborated with UCLA’s Data and Insights team to refine content strategies based on performance analytics.
Results
  • 489 posts across Facebook, Instagram, LinkedIn, TikTok, and Twitter.
  • 11 Million Impressions: Reached a broad audience with critical COVID-related updates and stories.
  • 1 Million Organic Engagements: Achieved significant engagement through unpaid video views, likes, shares, and comments.
  • High-Performing Content:
  • Facebook: A doctor’s story of supporting a dying patient exceeded median engagement by 100x.
  • Instagram: Healthcare worker appreciation posts boosted engagement by 29% above median.
  • Twitter: A video featuring an emotional support robot for children outperformed the median.
  • TikTok: Fastest-growing platform with a 47% YOY growth and 47,810 engagements on COVID-specific posts.
Final Thoughts
Leading the content creation and team management for UCLA’s COVID-19 social media campaign was a transformative experience. By combining empathy, creativity, and data-driven strategy, I ensured that UCLA’s social media channels provided timely updates, inspired the community, and showcased the university’s leadership in science and compassion during a global crisis.
CASE Award Submission Deck:

PDF file

Best of CASE Award

This PDF highlights UCLA’s award-winning social media campaign during the COVID-19 pandemic, showcasing innovative storytelling, impactful campaigns, and collaborative strategies that kept the UCLA community informed and engaged.

Establishing Social Media Governance & Crisis Response
As part of UCLA's Social Media Governance Initiative, I collaborated with a cross-functional team to create a centralized framework for managing over 400 official university social media accounts. This project focused on addressing key challenges such as brand consistency, accessibility, and crisis communication while fostering collaboration among campus departments. The initiative also laid the groundwork for UCLA's comprehensive social media guide, providing tools and resources to ensure a cohesive and effective online presence.
Objective: Develop a governance framework to empower social media managers across UCLA departments while maintaining brand integrity and accessibility standards.
Key Metrics: Brand compliance, accessibility improvements, and inquiry reduction.
Strategic Vision
  • Challenges Identified:
  • Inconsistent visual branding across departments' accounts.
  • Digital accessibility compliance gaps.
  • Recurrent protocol-related inquiries from campus social media and communications managers.
Website Strategy
  • Visual Identity Standards: Developed guidelines for profile images, cover photos, and post templates to ensure consistent branding.
  • Content Best Practices: Authored sections on tone, voice, and content guidelines, tailored to reflect UCLA’s vibrant yet professional identity.
  • Accessibility Compliance: Contributed to establishing best practices for captions, alt-text, and video optimization to reduce accessibility issues.
  • Crisis Protocols: Helped define clear steps for managing emergencies, directing social media managers to UCLA BruinAlert for critical updates.
Change Management and Implementation
  • Training Sessions: Collaborated on workshops and onboarding materials to educate campus managers on new guidelines.
  • Resource Hub: Helped create a digital hub featuring templates, examples, and guides for easy access.
  • Rollout Support: Provided real-time assistance during the phased rollout to ensure smooth implementation.
Results Delivered
  • 95% Brand Compliance: Achieved consistent branding across major accounts.
  • 80% Accessibility Improvement: Reduced compliance issues through clear guidelines and training.
  • 70% Inquiry Reduction: Streamlined resources decreased routine protocol questions.
  • Thought Leadership: Positioned UCLA as a leader in social media governance within higher education.
Final Thoughts
This collaborative effort allowed me to contribute to a transformative project that empowered UCLA’s social media managers while ensuring consistency and accessibility. By working as part of a dynamic team, I helped create tools and processes that will support UCLA’s brand integrity and engagement for years to come.
Guidelines Website:

brand.ucla.edu

Brand Guidelines | Application | Social Media

Learn how to create social media content that follows UCLA brand guidelines and best practices.

Strategic Brand Expansion
As the strategic lead for Kahoot!'s Instagram Threads launch, I developed and executed a comprehensive strategy to establish the brand on this emerging platform. Kahoot!, a global leader in game-based learning and education technology, sought to engage its young, international audience with interactive, culturally relevant content that reflected its fun and innovative approach to learning. This initiative focused on creating meaningful connections while driving measurable results, demonstrating how a well-crafted strategy can build a strong presence on a new social media platform.
  • Objective: Build Kahoot!'s presence on Threads as an engaging and educational brand.
  • Key Metrics: Audience growth, engagement rate, and total interactions.
Strategic Vision
  • Interactive Content: Prioritized polls, quizzes, and challenges to maximize engagement.
  • Cross-Platform Synergy: Leveraged Instagram’s 96% user overlap with Threads to cross-promote content.
  • Localized Outreach: Tailored content for key regions like India and the UK to drive global engagement.
  • Engaging Visuals: Designed vibrant and branded graphics to increase content performance.
  • Community Building: Highlighted user-generated content (UGC) to foster loyalty and participation.
Content Strategy
  • Posting Cadence: Three times weekly (Monday, Wednesday, Friday) with a mix of polls, trivia, UGC, and creative prompts.
  • Seasonal Content: Halloween polls, Thanksgiving gratitude posts, and year-end reflections.
  • Educational Focus: Study tips, classroom engagement challenges, and trivia on historical and global topics.
  • Interactive Formats: Polls like "What’s your favorite study snack?" and trivia challenges such as "How well do you know Halloween traditions?"
Results Delivered
  • Interactions: Grew total interactions by 552.17%, from 23 in July 2024 to 150 in September 2024.
  • Audience Growth: Increased followers by 281.85%, growing the audience from 2,149 to 8,206.
  • Engagement Rate: Improved engagement rate by 70.79%, from 1.07% to 1.83%.
Leadership Impact
  • Conducted demographic analysis and competitive research to inform strategy.
  • Designed and oversaw platform-specific guidelines to ensure consistency.
  • Led the creative direction and engagement team for all posts, ensuring alignment with Kahoot!’s brand.
  • Implemented a robust tracking system to monitor and optimize performance.
Final Thoughts
This launch showcased my ability to lead a successful brand expansion onto a new platform, combining creativity, data-driven decisions, and community engagement. By executing this strategy, I positioned Kahoot! as an interactive and engaging leader in the EdTech space on Threads.
Kahoot! Threads Channel:

Threads

Kahoot! Threads Channel

15K Followers • 1.3K Threads • Make learning awesome with Kahoot! 🎉

Event Promotion and Experimental Marketing Collaboration

UCLA

UCLA Strategic Communications wins award for Return to Campus campaign

The team’s innovative efforts to welcome the Bruin community back after a challenging pandemic year were honored with a Gold Titan Business Award.

Overview
In the wake of the COVID-19 pandemic, UCLA launched the “Return to Campus” initiative to rejuvenate campus life, rebuild connections among students, faculty, staff, and the broader community, and revitalize Westwood Village. As the team lead, I managed planning, in-person coordination, and digital tracking efforts to ensure the initiative’s success. This award-winning campaign combined experiential marketing and creative digital storytelling to foster a renewed sense of community.
  • Objective: Reignite campus engagement, rebuild community connections, and support the transition back to in-person activities.
  • Key Metrics: 300% increase in RSVPs for campus events, revitalization of Westwood Village, and recognition with the Gold Titan Business Award for excellence in university communications.
Strategic Vision & Challenge Assessment
Challenges Identified:
  • Loss of community cohesion after extended periods of remote learning and operations.
  • Declining foot traffic and engagement in Westwood Village, impacting local businesses and UCLA’s presence in the community.
Opportunities:
  • Position UCLA as a leader in post-pandemic recovery by fostering a welcoming and inclusive campus environment.
  • Use creative, data-driven strategies to build excitement and boost participation in campus life.
Collaborative Solution Development
Key Initiatives:
  1. First Thursdays Series:
  • Concept: Monthly events combining daytime activations (e.g., UCLA workshops and pop-ups) with evening block parties featuring food, music, and interactive experiences.
  • Impact: Reinforced connections between UCLA and Westwood Village, attracting thousands of attendees.
  1. Experiential Marketing Campaigns:
  • Valentine’s Day “Bear-y Much” Activation: Included themed giveaways, a photo booth, and campus spirit-building activities.
  • Welcome Week Events: Designed immersive, student-focused experiences to foster belonging and excitement.
  1. Moments of Reflection Exhibit:
  • Collaboration with experiential artists to create installations that inspired personal and collective reflection on the pandemic’s impact.
Social Media Integration:
  • Created dynamic digital content, including videos, posts, and stories, to promote events and drive engagement on platforms like Instagram, TikTok, and Facebook.
  • Implemented interactive campaigns featuring polls, giveaways, and user-generated content.
Change Management & Implementation
Team Leadership:
  • Directed on-the-ground efforts to execute seamless event experiences, managing logistics, vendor relations, and volunteer coordination.
  • Fostered clear communication across teams during events to ensure smooth operations and quick problem-solving.
Data-Driven Strategy:
  • Developed a UTM link tracking system to measure campaign performance and analyze participant engagement.
  • Utilized metrics to optimize future event planning and refine promotional strategies.
Cross-Department Collaboration:
  • Partnered with UCLA departments, local businesses, and experiential agencies to align goals and amplify outreach.
Results Delivered
  • Community Engagement:
  • Achieved a 300% increase in RSVPs for campus events among students and local residents.
  • Award Recognition:
  • Received the prestigious Gold Titan Business Award for innovative and impactful campus communications.
  • Economic Boost:
  • Revitalized Westwood Village with increased foot traffic and support for local businesses.
  • Sustained Success:
  • Established “First Thursdays” and related campaigns as signature UCLA events, ensuring long-term impact.
Final Thoughts
Through strategic planning, on-the-ground coordination, and innovative digital strategies, UCLA’s “Return to Campus” initiative successfully revitalized community engagement and reinforced the connection between the university and its surrounding areas. This project not only fostered immediate engagement but also laid the groundwork for sustained success and community-building.
Skills
Content Optimization Expert
Regularly advise on aspect ratios and execute video resizing, such as transforming 3+ minute long-form 16:9 YouTube videos into 30-second 9:16 formats for Instagram Reels. Most recently, Special Olympics Northern California’s The Special Report Youtube campaign expansion.
Operational Leadership
Recruited, hired, and trained both interns and full-time employees for UCLA Social Media teams, ensuring a seamless onboarding process and alignment with organizational objectives. Directed team workflows and fostered a collaborative environment to achieve high-quality content creation and campaign execution.
Collaborative Content Strategist
Partnered with UCLA professors and experts to translate academic insights into impactful posts that aligned with institutional goals and resonated with diverse audiences, enhancing understanding and engagement.
Analytics Pioneer
Showcased the power of link click and conversion tracking during UCLA’s First Thursdays, where implementing social media strategies drove a 300% increase in RSVPs compared to events without social media involvement, highlighting the critical role of digital engagement in boosting attendance.
SEO & Ads Specialist
Optimized a Google Ads campaign for Special Olympics’ Polar Plunge promotion, integrating SEO-driven keyword targeting to achieve 1.16M+ impressions, 20,989 clicks, and a 1.80% CTR. Demonstrated how aligning SEO strategies with paid ads boosts visibility and drives event participation.
Platform Trailblazer
Early adopter who shapes breakthrough strategies, including launching UCLA's TikTok account and Kahoot's Instagram Threads channel.
Championing for Accessible Content
Champions accessibility, making complex topics engaging for diverse audiences
Strategic Problem Solver
Thrives in fast-paced environments, seamlessly balancing innovation with authenticity. For example, managing multiple clients in a single day—presenting strategy to stakeholders for an AI health app launch and then transitioning to writing copy and editing video for a globally renowned non-profit’s Giving Tuesday campaign.
Continuous Innovator
Stay ahead of the curve by actively following industry newsletters, trend-setting influencers, and emerging platform updates such as Social Media Today, ensuring my strategies remain fresh, relevant, and impactful.
Engagement Specialist
I have managed thousands of inbound and outbound social media messages, while developing strategies and streamlining processes to optimize collaboration among engagement teams.
External Partnerships and Campaign Performance Analyst
Oversaw relationships with external partners, including paid media agencies and event vendors, to ensure successful campaign execution. Conducted performance analysis and ROI assessments, delivering detailed Excel reports to drive data-informed strategic improvements.
Tools and Software Expertise
This collection represents platforms I have experience with, and if I encounter one I’m not familiar with, I’m confident in my ability to learn it quickly.
Kudos
Michelle has leveled-up the craft of social media strategy and execution at UCLA. She takes UCLA’s community values and creates messaging that engages authentically with our constituencies. Her ability to create and deliver branded content within the channels. When it comes to what works and what doesn’t, it’s not about “likes” for her. It’s about the content’s ability to engage. Does it add value? Is it sharable? Will it start a conversation?” Those are the questions she considers when creating and sourcing content. She brings the fun and silly along with the serious and meaningful. She has a great repertoire of skills that let her navigate various content types and channels. Whether she’s on the ground filming or in the studio editing, reviewing the data, or strategic planning, Michelle leads by example. Her ability to translate the highly complex into the consumable is masterful. She’s a strategist and a doer. A rare and valuable combination wrapped in a very cool, highly collaborative human.
Sherry O., Business Owner
Michelle is fabulous at social media and marketing! She’s also the nicest person you’ll meet. If you want someone who is great at her job and a pleasure to work with, look no further. Michelle didn’t ask me to recommend her, but I do so highly because she’s a talented, super-smart, collaborative, hard working colleague.
Stuart Wolpert, Senior Media Relations Representative at UCLA
Michelle has been a great asset to our company. She increased our business in many ways. She began by updating our web page to a modern and upbeat format. This created a younger customer base which helped drive business on weekends. Michelle set goals for herself to increase views and followings. In one month she was able to increase our page from 100 followers to 1000 followers. It soon became something the customers and staff talked about. She used creative photos, quotes and relatable information to drive a continued following to our customer base. Michelle had a marketing proposal presented to me within two weeks of working with our company. This is something she, herself, initiated. She was extremely creative in searching out venues that draw large crowds. Michelle worked on pricing and advertising through contacts with vendors. For me, she was a great resource taking the time to give me information which allowed me to quickly review these projects. Michelle will be an asset for any company. She has a great drive and incredible work ethic.
Gary Stevens, Digital Marketing Strategy Director at UCLA
Slack Kudos from current colleagues.
Core Deliverables
Content Calendars
I manage dynamic social media content calendars for multiple clients, ensuring timely and consistent posts tailored to each brand’s voice and goals. This includes planning, scheduling, and aligning content with unique campaign objectives and audience engagement strategies. Collaborating closely with clients and cross-functional teams, I integrate cohesive messaging while adapting content to suit each platform’s distinct requirements. By staying on top of trends and analyzing audience insights, I optimize calendars for maximum impact, delivering results-driven content while remaining flexible to accommodate real-time opportunities and shifting priorities
Reports
I create and present detailed social media reports for multiple clients, providing insights into key metrics, campaign performance, and audience engagement trends. These reports highlight achievements, identify areas for improvement, and offer actionable recommendations to optimize future strategies. By combining data analysis with storytelling, I ensure clients clearly understand their social media impact and how it aligns with their broader business goals. My reports also include visual elements such as graphs and charts to make complex data accessible and actionable.
Audits
Conducting a Multi-Channel & Website Brand Audit is a crucial first step when beginning any social media or digital marketing strategy. This process provides a clear picture of a brand’s current online presence, highlighting strengths, inconsistencies, and areas for improvement. By evaluating messaging, visuals, tone, and user experience across platforms, we ensure that the brand is represented cohesively and effectively.
A comprehensive audit also identifies gaps in alignment with business objectives and audience expectations, serving as a foundation for building strategies that resonate with target audiences. It’s an opportunity to uncover underperforming channels, optimize content, and streamline the customer journey. Starting with a brand audit allows for a data-driven, unified approach that sets the stage for measurable growth and long-term success.
Data Analysis
I leverage advanced analytics to decode complex social media data into clear, actionable strategies that directly impact your bottom line. By combining sophisticated statistical methods with industry-leading tools like Sprout Analytics, and custom tracking frameworks, I uncover valuable patterns and opportunities that others miss.
Below are real performance metrics from a current client, demonstrating my data-driven approach in action:
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Strategic Goal Setting
Establish SMART KPIs aligned with business objectives and revenue targets
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Comprehensive Data Mining
Extract and synthesize metrics across all digital touchpoints
3
Performance Attribution
Track and measure key success drivers and ROI impact
4
Content Performance Analysis
Identify high-converting content types and engagement triggers
5
Competitive Intelligence
Track market position and identify strategic advantages
6
Advanced Audience Insights
Map customer journey and behavior patterns
7
Campaign Intelligence
Evaluate cross-channel performance and conversion paths
8
Strategic Optimization Plan
Develop data-validated growth strategies and tactics
Strategic Approach
I transform complex data into actionable strategies that drive business growth. By combining rigorous analytics with strategic thinking, I consistently deliver exceptional results across social media platforms.

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4

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Define Clear Objectives
Setting ambitious KPIs aligned with business goals

2

Connect Data Points
Integrating cross-platform insights to inform strategy

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Execute & Measure
Implementing data-backed solutions for maximum impact

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Optimize & Scale
Continuously refining approach based on performance
Content Samples

Annual Decision Day Video Production

UCLA's First Tiktok Video

Joe Montana x Snickers Day Promo

Let’s Talk EUP: Inspiring Change with Shellsy Baronet

Educating on Digital Accessibility

Jim's Ride

Let's Connect!
LinkedIn
@MichelleReardon