Quarterly Data-Driven Content Strategy for a Hospital
I partnered with a healthcare client, who prefers to remain anonymous, to develop and execute quarterly social and digital marketing strategies, focusing on driving consistent engagement and growth across their platforms. In Q2 2025, I implemented a targeted approach that significantly boosted the client’s online presence. This project showcased my ability to deliver impactful results through strategic social media and digital marketing in the healthcare sector.
OBJECTIVES:
Increase engagement and audience interaction across the healthcare client’s social media channels.
Boost video content performance to enhance visibility and connect with the audience.
Drive audience growth on key platforms, including LinkedIn, to expand the client’s reach.
Create high-performing content that resonates with the healthcare audience and supports the client’s goals.
RESULTS:
In Q2 2025, my strategy achieved a 93.7% increase in engagements and a 1,667.9% surge in video views, alongside a 22.1% growth in the client’s audience. A standout LinkedIn post earned 2,962 engagements, demonstrating the effectiveness of the targeted content approach.
BRAND IMPACT:
This campaign strengthened the healthcare client’s online presence and deepened audience trust. It positioned the client as a leader in healthcare communication, fostering greater engagement and visibility.
