Special Olympics Northern California Polar Plunge Event Series Paid Ad Campaign
I managed a paid ad campaign across YouTube, Google, and Meta platforms to drive registrations for Special Olympics Northern California’s Polar Plunge Event Series, targeting four key regions. By leveraging these platforms, I aimed to increase event participation through strategic and cost-effective advertising that resonated with a broad audience. This project highlighted my expertise in managing multi-platform digital campaigns to achieve impactful results.
OBJECTIVES:
Drive registrations for the Polar Plunge Event Series by targeting audiences in four key regions.
Maximize reach and engagement using YouTube, Google, and Meta platforms to connect with potential participants.
Achieve a high click-through rate (CTR) and a cost-per-click (CPC) below industry benchmarks.
Increase overall event participation through effective ad targeting and compelling creative content.
RESULTS:
The campaign generated 805,291 impressions and 15,524 clicks, achieving a 2.00% CTR and a $0.34 CPC. These metrics surpassed industry benchmarks for paid ad campaigns, contributing to a significant increase in event participation across the targeted regions.
BRAND IMPACT:
This campaign elevated Special Olympics Northern California’s visibility in the four key regions. It fostered greater community involvement and reinforced the Polar Plunge Event Series as a meaningful and engaging initiative.
